If you are looking for a smart lamp that can also make all the colors of the rainbow, then this white and color E27 lamp from Philips is still one of the best of its kind. And if you have linked it to Google Home or Amazon Alexa, you can also operate it with speech.
A nice new feature is the "app control" via Bluetooth, with which the spot can be operated directly via the app on your smartphone or tablet (maximum 10 lights). Do you like it so much that you want to expand even further? Then you purchase the Hue bridge and then you can expand to a maximum of 50 modules.
The bridge does give you a few more functions in the end, such as making diagrams and using geofencing to, for example, turn your lights on or off when you get home or leave. You can even synchronize your lights with your favorite music when you have the right apps installed for this!